GROWTHTRACK
EFFORTLESSLY COMBINES:
Direct Mail with 7 Digital Technologies
A lot can happen in the first 30 days. A lot of leads, that is.
Colorworks has created GrowthTrack, a marketing campaign in a box that delivers results you can see, track, measure, and maintain. We make marketing easy by taking the guesswork out of running a campaign—in fact, we handle it all. Sit back, relax, and watch sales growth unfold on your Personal Dashboard while we take care of the rest.
Our campaign brings you:
- A proven combination of marketing services to maximize response rate (a 23% – 43% increase)
- Measurable hard-numbers tracking all of your results
- An unprecedented opportunity to get the contact information of people that have visited your site, but left before taking any action. A new source of leads!
- Affordability! 30-Day Campaign including all 7 technologies and 5,000 6” x 9” postcards starting at $2,049*.
*List Purchase, Graphic Design and Postage are additional depending upon the campaign requirements.
How it Works (the short and sweet version)! Keep scrolling or click to learn more:
- SORTS your mailing list and determines who has social media
- FOLLOWS UP with Google and social media ads
- TRACKS direct mail delivery and calls resulting from campaign
- RETARGETS by identifying web visitors and using Facebook retargeting and Google display ads
- IDENTIFIES new leads from website visitors with unprecedented affordability, turning your website into a lead-generator
- MAINTAINS the momentum to keep a good thing going for even more sales
- MONITORS the whole process from your Personal Dashboard…watch sales grow!
Want to see a personal demo?
6103677599 ext244, or click here.
What Colorworks Clients are Saying
I love that I can track my entire campaign on one Dashboard! And my results have been excellent!
I love that I can track my entire campaign on one Dashboard! And my results have been excellent!— Brian Kersey from Foulkeways at Gwynedd
Brandy at Colorworks has been amazing. She answers all of our questions right away and sends daily reports on the status of our GrowthTrack campaign. We have never been able to track results like we can with this dashboard. So far we are very happy with the results.
— Jill Carr from DWM Roofing
How does it work?
SOCIAL MATCH
We find the names and addresses of people on your mailing list who have social media accounts. For the first 14 days of the campaign, they see your ads on Facebook and Instagram.
See Results in Your Dashboard
Your Dashboard shows how many people on your mailing list have social media accounts—this is called “Reach” (see image, right). Your Dashboard also shows how many of your ads they’ve seen and how many clicks have resulted from those ads.
INFORMED DELIVERY®
After signing up at USPS, a daily email is sent showing a picture of mail arriving in their mailbox.
We include an ad driving them to your website before they even see the mailed piece.
This service is wildly successful. Over 33 million people have informed delivery, with 1 million signing up each month.
Because people have signed up, the average email open rate is huge at 70%.
See Results in Your Dashboard
Your Dashboard shows how many people on your mailing list have Informed Delivery, the number of emails sent, and how many of those are emails opened. It also shows how many ad clicks have sent recipients to your website.
MAIL TRACKING
With Intelligent Mail Barcoding synced w/ Google Maps, you’ll be able to track EACH piece of mail and even see a STREET VIEW of the location.
CALL TRACKING
We provide a tracked phone number for your mailed piece that links directly to your company. Now you’ll know every call that comes as a direct result of your campaign!
The Phone Calls are Stored in Your Dashboard
Listen to calls and use them to train staff.
You’ll receive all the caller details including name, address and demographic information.
Information on any hang-ups is recorded as well—call them back to close a sale!
ONLINE FOLLOW-UP
Have you ever visited a company website and then started seeing that company’s ads on other websites?
During this retargeting process, website visitors receive a “cookie” via Google so your ads follow them as they browse online. These Google Display network ads keep your business in front of your unique visitors, showing your ad an average of 8 to 16 times, making them 74% more likely to convert on your website. If your leads don’t take action (fill out a form or buy), you stay in touch. No leads left behind!
What you see in your Dashboard
The number of times your ad has been viewed and clicked.
SOCIAL MEDIA FOLLOW-UP
In addition to Google retargeting, we are also able to follow a user that’s been to your website using Facebook and Instagram’s ad network, showing them ads as they scroll.
Did you know…
- 4 hours daily average spent on Facebook & Instagram combined
- 3 billion active users of Facebook and Instagram
- 70% of people access social media daily
Being constantly present in a person’s online experience is the key to success with online marketing.
What you see in your Dashboard
The number of your unique visitors that have social media, and the number of times your social media ad has been viewed and number of clicks.
LEADMATCH
You never knew who came to your website…until now!
- You’re able to purchase a list, with the contact information of who came to your website from the mailing
- AND any other visitors who happened to visit that were NOT part of the mailing
- You will also see the pages they visited, so you’ll know exactly how hot they are
Think those leads are expensive? Think again…at only $1 a lead with a $165 minimum, it’s ridiculously reasonable. Because they’ve shown interest by visiting your website, the response rate on lead match mailings is between 9 – 18%.
What you see in your Dashboard
Your Dashboard gives you the total number of website visitors and the number of “Leads” available. “Matches” are people who came to your website from the mailing.
MAINTENANCE MODE
- After 30 days, keep the digital marketing campaign and Call Tracking going by switching to Maintenance Mode
- Cost: $650/month
- Continue to drive leads to your website through retargeting ads and social media ads
Includes:
- Call Tracking (keep your phone number)
- Social Media Follow-Up
- Online Follow-Up—Retargeting Ads
- Lead Match
Keep the momentum going while being able to track all the results in one place!
MONITOR
Easily see all your results in one location, your personal portal!
No need to check multiple channels and do complex calculations to see your ROI, just bookmark your portal and check in daily to check the status of your campaign.
Click icons below for more information:
Social Match
Match your mailing list with your Facebook® and Instagram® user accounts.
Your target market will not only receive the mailing, but will be delivered the SAME message on their social media feeds, even before they visit your website online.
Mail Tracking
Be prepared for new calls and online leads by knowing exactly when your direct mailing campaign is hitting mailboxes.
Informed Delivery
With Informed Delivery® integration, your mailing piece will be accompanied by a full color, clickable ad within the grayscale email preview sent by the USPS. You will also be able to track where Informed Delivery® emails have been opened (geographically)!
Call Tracking
Get access to live updates and recordings of every call you’ve received as a result of your direct mail campaign.
Online Follow-Up
If a prospect leaves your website without taking action, your ads will show up throughout the Google® Display Network directing them back to your website.
Social Media
Follow-Up
Keep your follow-up ads in front of your prospects even when they’re scrolling through their newsfeed on Facebook and Instagram.
LEADMatch
Receive a list of who came to your website from the mailing list and what actions they took.
With LEADMatch, you can mail to unique visitors who visited your website, even if they weren’t on the mailing list! Finally, true attribution for a direct mail campaign!
Social Match
Match your mailing list with your Facebook® and Instagram® user accounts.
Your target market will not only receive the mailing, but will be delivered the SAME message on their social feeds, even before they visit your website online.
Mail Tracking
Be prepared for new calls and online leads by knowing exactly when your mailing campaign is hitting mailboxes.
Informed Delivery
With Informed Delivery® integration, your mailing piece will be accompanied by a full color, clickable ad within the grayscale email preview sent by the USPS. You will also be able to track where Informed Delivery® emails have been opened (geographically)!
Call Tracking
Get access to live updates and recordings of every call you’ve received as a result of your direct mail campaign.
Online Follow-Up
If a prospect leaves your website without taking action, your ads will show up throughout the Google® Network directing them back to your website.
Social Media
Follow-Up
Keep your follow-up ads in front of your prospects even when they’re scrolling through their newsfeed on Facebook and Instagram.