Senior Living

Colorworks knows how to market and grow your community. Our customized, in-house Senior Living marketing services save you time and money. We’ll help you stand out from the competition, increasing occupancy rates and promoting your brand.

Colorworks brings you a team of professional Senior Living Marketing Specialists with the experience and resources to increase your move-in rate. We know how to reach new prospects, and we handle it all, completely in-house, bringing both personal attention and cost-efficiency to your project.

Brandy and her team helped me market our new cottages. They did the photography, wrote the copy, designed the literature, helped us with a demographic list and then printed and mailed it for us. Since the first mailing we’ve had record sales. Her team made it incredibly easy and are a joy to work with!

— Vicki Kriczky, Marketing Manager for Frederick Living

What are your goals?

We efficiently assess your facilities and services, comparing them to your competition to determine your needs and positioning. Whether you want to enhance your brand or promote a single event, we will create an entire marketing strategy and implement campaigns from concept through completion.

Colorworks knows how to communicate everything welcoming and engaging about your community. Our approach is personalized, with copy featuring resident interviews, profiles, articles and visuals that tell your story and open the door to new opportunities.

Your goal is our goal: making your community thrive. We have the experience and in-house capabilities to design and execute marketing campaigns that get results. Our clients consistently realize higher occupancy rates than the industry average.

Our approach is simple and effective: Plan a focused, cost-effective campaign by creating a prospective resident profile. Target those prospects specifically, saving you money and increasing response rates. Print all of your materials in-house, saving time and simplifying communication. Mail—we take care of that in-house too.

Audience-specific messaging that targets decision-makers, yields higher responses and new residents. By customizing messages to both seniors and their children, you’ll connect with people who want what your community offers. The perfect blend of Print, SEO, Digital, Web Content and Social allows us to maximize your marketing ROI.

Everything You Need to Reach New Clients and Increase Existing Client Engagement

From strategy to complete campaign and project execution, our in-house copy, design, printing, production, and distribution bring efficiency and savings to your marketing projects.

Our Work

Kaplan Development Group, LLC; Day Cruise Collateral; Sr. Living; Design, Copy, Printing, Mail Services

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Kaplan Development Group, LLC; Postcard; Sr. Living; Design, Print, Mail House

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Kaplan Development Group, LLC; Flyer; Sr. Living; Design, Print

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Frederick Living; Spring Newsletter; Sr. Living; Design, Copy, Printing, Mail House

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Frederick Living; Stand Sign; Sr. Living; Design, Printing, Production

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Kaplan Development Group, LLC; Flyer; Sr. Living; Design, Print

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The Hill at Whitemarsh; Branded Wall Displays; Sr. Living; Design, Print, Production, Installation

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Foulkeways At Gwynedd; Holiday Postcard; Sr. Living; Design, Print, Mail House

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Frederick Living; Mailer; Sr. Living; Design, Print, Mail House

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Kaplan Development Group, LLC; Food Truck Festival PC; Sr. Living; Design, Printing, Mail House

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Kaplan Development Group LLC; Name Plate; Sr. Living; Design, Production

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Kaplan Development Group, LLC; March Promotion to Referral Sources with Scratch-off Card; Sr. Living; Copywriting, Design, Print, Production, Mail House

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Frederick Living; Tabletop Display; Sr. Living; Copywriting, Design, Print, Production

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Foulkeways At Gwynedd; Evening Under the Stars PC; Sr. Living; Copywriting, Design, Printing

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Foulkeways At Gwynedd; Taste of Italy Postcard; Senior Living; Design, Printing, Mail House

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Colorworks; Sample Video; Sr. Living; Design, Video, Copywriting

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Wesley Enhanced Living Graphics; Holiday Facebook Post Images; Senior Living; Design

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Colorworks Sample; Campaign; Sr. Living—Oak Leaf; Design,

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Our Clients

What We Do

  • Marketing Strategy & Planning
  • Market Research
  • Fundraising & Event Marketing
  • Branding, Re-Branding & Naming
  • Copywriting
  • Graphic Design
  • Campaigns & Promotions
  • Brochures
  • Calendars
  • Promotional Products
  • Newsletters
  • Website Design & Maintenance
  • Digital Marketing
  • Social Media Programs
  • Content Development
  • PPC, SEO & SEM
  • Email Marketing
  • Online Marketing Resource Centers
  • Video Production
  • Specialty Advertising
  • Event Marketing & Promotion
  • In-House Digital, Offset & Large Format Printing
  • In-House Direct Mail Facility
  • Brand Merchandising & Design

Let’s Connect!

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