Senior Living Marketing

Senior Living Marketing Made Simple — Everything You Need, All Under One Roof!

Unlike a traditional agency, we handle every step of your campaign in-house—from strategy and content creation to print, mailing, Omnichannel, and addressable GEO campaigns. Our fully integrated approach ensures faster execution, smarter results, and greater cost-efficiency.

Brandy and her team helped me market our new cottages. They did the photography, wrote the copy, designed the literature, helped us with a demographic list and then printed and mailed it for us. Since the first mailing we’ve had record sales. Her team made it incredibly easy and are a joy to work with!

— Vicki Kriczky, Marketing Manager for Frederick Living

What are your goals?

Elevate Your Brand Presence

Showcase Your Community to the Right Audience

Increase Move-Ins and Occupancy Rates

Streamline Marketing to Save You Time and Effort

Drive Results with Omnichannel Marketing

All the Ways We Help, All in One Place

Copy

Design

Branding

Mailing Services

Strategy

Promo Products

Printing

Omnichannel Marketing – Growthtrack^®

Marketing Resource Center

Colorworks is the creative and strategic partner every marketer dreams of. They don’t just design beautiful pieces, they connect every channel for measurable impact. From our landing page and SEO blogs to our Omnichannel campaigns with Addressable GEO and data-driven mailing lists, every element works in sync. Their team is responsive, collaborative, and deeply invested in results. Working with them feels like having a full marketing department under one roof, making the process a whole lot easier.

— Liz Sparr, Plymouth Harbor on Sarasota Bay

OmniChannel Marketing – GrowthTrack^®

Break free from traditional marketing with GrowthTrack^®. Our cutting-edge campaigns blend direct mail with up to 12 digital channels, all tracked in one easy-to-read dashboard—boosting your response rate by 23% to 46%.

Addressable Geo

For a best-in-class senior living approach, add Addressable GEO to GrowthTrack^®. It solves the #1 PPC problem of wasted clicks on unqualified leads while delivering the multi-channel frequency seniors and their families need to take action.

Our Work

Plymouth Harbor on Sarasota Bay; Booklet; Senior Living; Copywriting, Design, Print, Mail Services

Fountain View at Logan Square; Postcard; Sr. Living; Copywriting, Design, Print

Fellowship Village; Digital Ads; Senior Living; Copywriting, Design

Tockwotton On The Waterfront; Postcard; Senior Living; Copywriting, Design, Printing, Mail Services

Fellowship Village; Postcard; Senior Living; Copywriting, Design, Printing, Mail Services

The Highlands at Wyomissing; Postcard; Sr. Living; Copywriting, Design, Printing, Mail Services

Foulkeways at Gwynedd; Event Photo Frame; Sr. Living; Design, Large Format Printing

Fellowship Life; Holiday Calendar Package; Senior Living; Copywriting, Design, Printing, Mail Services

Frederick Living; Trifold Brochure; Sr. Living; Copywriting, Design, Printing, Mail Services

Lifespace Communities, Inc.: The Craig Postcard; Sr. Living; Copywriting, Design, Print, Mail Services

Fountain View at Logan Square; Booklet; Sr. Living; Copywriting, Design, Print

Foxwood Springs Senior Living; Merlot and Monet Paint and Sip Event PC; Sr. Living; Design, Copy, Production, Print, Mail

Fountain View at Logan Square, Logan Square ESL and Logan Square RHC; Logo and Brand Guidelines Design; Sr. Living; Design

Oakdale Seniors Alliance; Logo Design; Sr. Living; Design

The Oaks at Bartlett; Life Just Got Better Mailer; Sr. Living; Design, Copy, Print, Mail

Kaplan Development Group, LLC; January Blitz Box; Sr. Living; Design, Production, Print, Mail

Asbury Solomons; Metal Sign; Sr. Living; Design, Large Format Printing

Vantage Point Retirement Living, Inc.; Booklet; Sr. Living; Design, Copywriting, Print

Kaplan Development Group, LLC; Tumbler and Card; Sr. Living; Design, Promotional Products, Production, Print

Kaplan Development Group, LLC; Picnic for Two Mini Tote and Card; Sr. Living; Design, Promotional Products, Production, Print

Kaplan Development Group, LLC; Event Flyer; Sr. Living; Design, Print

Asbury Solomons; Insulated Tote; Sr. Living; Design, Production, Promotional Products

Asbury Methodist Village; Slippers and Bag; Sr. Living; Design, Production, Promotional Products

Wesley Enhanced Living; Ear Buds; Senior Living; Design, Production, Promotional Products

Kaplan Development Group, LLC; Flyer; Sr. Living; Copywriting, Design

Kaplan Development Group, LLC; Logo Design; Sr. Living; Design

Kaplan Development Group, LLC; Flyer; Sr. Living; Copywriting, Design, Print

Kaplan Development Group, LLC; BBQ Utensil Set; Sr. Living; Design, Promotional Products, Production

Chestnut Knoll: T-shirt Design; Sr. Living; Design, Promotional Products, Production

KindCare Assisted Living; Website; Sr. Living; Website Design, Copywriting; www.kindcareusa.com

Kaplan Development Group, LLC: July Promotion to Referral Sources; Sr. Living; Design, Promotional Products, Production

United Methodist Homes; 2020 Annual Report; Sr. Living; Design, Printing

Kaplan Development Group, LLC; Day Cruise Collateral; Sr. Living; Design, Copy, Printing, Mail Services

Kaplan Development Group, LLC; Postcard; Sr. Living; Design, Print, Mail House

Kaplan Development Group, LLC; Flyer; Sr. Living; Design, Print

Frederick Living; Spring Newsletter; Sr. Living; Design, Copy, Printing, Mail House

Frederick Living; Stand Sign; Sr. Living; Design, Printing, Production

Kaplan Development Group, LLC; Flyer; Sr. Living; Design, Print

The Hill at Whitemarsh; Branded Wall Displays; Sr. Living; Design, Print, Production, Installation

EXPLORE OUR PORTFOLIO

Our Clients

What We Do

Marketing Strategy & Planning
Event Marketing
Brand Development
Copywriting
Graphic Design

Campaigns & Promotions
Brochures
Calendars
Promotional Products
Newsletters

Website Design & Maintenance
Digital Marketing
Content Development
PPC, SEO & SEM
Email Marketing
Online Marketing Resource Centers

Omnichannel Marketing – Growthtrack
Addressable Geo
In-House Digital, Offset & Large Format Printing
In-House Direct Mail Facility