Senior Living Marketing

Colorworks knows how to market and grow your community. Our customized, in-house Senior Living marketing services save you time and money. We’ll help you stand out from the competition, increasing occupancy rates and promoting your brand.

Colorworks brings you a team of professional Senior Living Marketing Specialists with the experience and resources to increase your move-in rate. We know how to reach new prospects, and we handle it all, completely in-house, bringing both personal attention and cost-efficiency to your project.

WORK WITH US

Brandy and her team helped me market our new cottages. They did the photography, wrote the copy, designed the literature, helped us with a demographic list and then printed and mailed it for us. Since the first mailing we’ve had record sales. Her team made it incredibly easy and are a joy to work with!

— Vicki Kriczky, Marketing Manager for Frederick Living

What are your goals?

Build Your Brand

We efficiently assess your facilities and services, comparing them to your competition to determine your needs and positioning. Whether you want to enhance your brand or promote a single event, we will create an entire marketing strategy and implement marketing campaigns from concept through completion.

Showcase Your Community

Colorworks knows how to communicate everything welcoming and engaging about your community. Our approach is personalized, with copy featuring resident interviews, profiles, articles and visuals that tell your story and open the door to new opportunities.

Increase Occupancy Rates

Your goal is our goal: making your community thrive. We have the experience and in-house capabilities to design and execute marketing campaigns that get results. Our clients consistently realize higher occupancy rates than the industry average.

Streamline Marketing for Results

Our approach is simple and effective: Plan a focused, cost-effective marketing campaign by creating a prospective resident profile. Target those prospects specifically, saving you money and increasing response rates. Print all of your materials in-house, saving time and simplifying communication. Mail—we take care of that in-house too.

Integrate Targeted Marketing

Audience-specific messaging that targets decision-makers, yields higher responses and new residents. By customizing messages to both seniors and their children, you’ll connect with people who want what your community offers. The perfect blend of Print, SEO, Digital, Web Content and Social allows us to maximize your marketing ROI.

How We Help

Copy

Design

Branding

Distribute & Mail

Strategy

Promo Products

Printing

Targeting

Marketing & Resource Center

Everything You Need to Reach New Clients and Increase Existing Client Engagement

From strategy to marketing complete campaign and project execution, our in-house senior living copy, design, printing, production, and distribution bring efficiency and savings to your marketing projects.

EXPLORE MORE

Our Work

Fountain View at Logan Square; Booklet; Sr. Living; Copywriting, Design, Print

Foxwood Springs Senior Living; Merlot and Monet Paint and Sip Event PC; Sr. Living; Design, Copy, Production, Print, Mail

Fountain View at Logan Square, Logan Square ESL and Logan Square RHC; Logo and Brand Guidelines Design; Sr. Living; Design

Oakdale Seniors Alliance; Logo Design; Sr. Living; Design

The Oaks at Bartlett; Life Just Got Better Mailer; Sr. Living; Design, Copy, Print, Mail

Kaplan Development Group, LLC; January Blitz Box; Sr. Living; Design, Production, Print, Mail

Asbury Solomons; Metal Sign; Sr. Living; Design, Large Format Printing

Vantage Point Retirement Living, Inc.; Booklet; Sr. Living; Design, Copywriting, Print

Kaplan Development Group, LLC; Tumbler and Card; Sr. Living; Design, Promotional Products, Production, Print

Kaplan Development Group, LLC; Picnic for Two Mini Tote and Card; Sr. Living; Design, Promotional Products, Production, Print

Kaplan Development Group, LLC; Event Flyer; Sr. Living; Design, Print

Asbury Solomons; Insulated Tote; Sr. Living; Design, Production, Promotional Products

Asbury Methodist Village; Slippers and Bag; Sr. Living; Design, Production, Promotional Products

Wesley Enhanced Living; Ear Buds; Senior Living; Design, Production, Promotional Products

Kaplan Development Group, LLC; Flyer; Sr. Living; Copywriting, Design

Kaplan Development Group, LLC; Logo Design; Sr. Living; Design

Kaplan Development Group, LLC; Flyer; Sr. Living; Copywriting, Design, Print

Kaplan Development Group, LLC; BBQ Utensil Set; Sr. Living; Design, Promotional Products, Production

Chestnut Knoll: T-shirt Design; Sr. Living; Design, Promotional Products, Production

KindCare Assisted Living; Website; Sr. Living; Website Design, Copywriting; www.kindcareusa.com

Kaplan Development Group, LLC: July Promotion to Referral Sources; Sr. Living; Design, Promotional Products, Production

United Methodist Homes; 2020 Annual Report; Sr. Living; Design, Printing

Kaplan Development Group, LLC; Day Cruise Collateral; Sr. Living; Design, Copy, Printing, Mail Services

Kaplan Development Group, LLC; Postcard; Sr. Living; Design, Print, Mail House

Kaplan Development Group, LLC; Flyer; Sr. Living; Design, Print

Frederick Living; Spring Newsletter; Sr. Living; Design, Copy, Printing, Mail House

Frederick Living; Stand Sign; Sr. Living; Design, Printing, Production

Kaplan Development Group, LLC; Flyer; Sr. Living; Design, Print

The Hill at Whitemarsh; Branded Wall Displays; Sr. Living; Design, Print, Production, Installation

Foulkeways At Gwynedd; Holiday Postcard; Sr. Living; Design, Print, Mail House

Frederick Living; Mailer; Sr. Living; Design, Print, Mail House

Kaplan Development Group, LLC; Food Truck Festival PC; Sr. Living; Design, Printing, Mail House

Kaplan Development Group LLC; Name Plate; Sr. Living; Design, Production

Kaplan Development Group, LLC; March Promotion to Referral Sources with Scratch-off Card; Sr. Living; Copywriting, Design, Print, Production, Mail House