Direct Mail Marketing Specialists
The team at Colorworks is different from an agency. We’re a team of marketing specialists that can handle everything from copy, design and photography to print, distribution and mailing, right in house! We believe in strategy before tactics. Our 6-Step Approach for Direct Mail is designed to revitalize your direct mail campaigns and bring the perfect prospective customers to your business.
Our Comprehensive 6-Step Approach for Direct Mail:
- Strategy: Our proprietary software, Snap Shot, takes a look at your existing customers using up to 28 defining characteristics and we create an ideal customer profile for you to focus your marketing dollars on.
- Targeting: We run your new ideal customer profile through a selection of zip codes to pinpoint the specific addresses of your ideal customers. You’ll save money by mailing less and will attain higher response rates.
- Copy: Our experienced copywriters create compelling stories that differentiate your business from your competitors and pique the interest of your ideal targets.
- Photography: Custom photography captures your business in unique and fun ways that connect deeper with your target market, compared to stock photography.
- Design: Larger format pieces are proven successful in highlighting your business in a comprehensive way while smaller size postcards are effective for specific products and promotions.
- Print, Distribute & Mail: Colorworks is a 1-stop shop, so we can execute it all in house.