Education Marketing

Put your educational institution at the head of the class. Colorworks has everything you need to increase brand awareness, enrollment, and alumni engagement.

Changes in curricula and student demographics have led to unique challenges in education marketing. To address these challenges and help you thrive, Colorworks brings you a team of professional Private and Higher Education Marketing Specialists. Our expertise helps you meet your enrollment, fundraising, and budget goals, offering agency services without an agency price.

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What are your goals?

Build Brand Identity

We want to identify and share what makes your place of learning special. Colorworks knows how to generate excitement about your school and capture the attention of prospective students. Raising brand awareness increases leads and applications.

Grow Enrollment

New students are the lifeblood of your educational institution. Our approach brings you a team of experts seasoned in creating, establishing, and cementing your brand. We help you market to prospective students to reach or exceed your enrollment goals.

Fundraise Successfully

Smart money means getting the most from your educational marketing dollar. We have the in-house resources to create strategies that communicate and excite donors. Colorworks is excited to share ideas that have worked for other educational institutions like you to engage corporate partners and alumni.

Increase Alumni Engagement

Alumni are ambassadors for your school. We keep you in touch with your extended community of learners who want to give back to the school they love with their time and treasure. Reaching alumni in novel ways, we lead them to feel integral to the success of the institution that helped them succeed.

Address Changing Student Demographics

In today’s competitive environment, a marketing plan must reach all potential students. This includes traditional full-time as well as non-traditional, part-time students and the growing sector of online learners. We can tailor your marketing plan to address all important movements in education.